Use this guide to make a clearer decision before you brief, order, or review a design project.
Logo design prices in the UK range from free AI tools to £50,000 agency engagements. Most founders launching a product or local business need clarity on the middle — where quality, speed, and price actually align. Here is the full breakdown using ideahits' published pricing ladder.
The four-rung ladder (2026)
Tier 1 — Simple design task · from £49
One-off assets: a social graphic, flyer tweak, or simple design job. Not a full logo system — but a low-friction way to work with the studio before a larger project.
Best for: urgent one-off assets, testing the working relationship.
Tier 2 — Logo design · £600 fixed
The core offering for most UK SMEs and product founders.
- 2 logo concepts
- Revisions included until you approve
- Web + print files (PNG, SVG, PDF, AI/EPS)
- Full copyright transfer
- Typical delivery 4–8 days
Best for: new businesses, rebrands, ecommerce brands, restaurants, trades.
Tier 3 — Logo & Identity · from £1,200
Logo plus business card, letterhead, and a mini brand system — colours, type, and application rules so everything looks coherent across touchpoints.
Best for: founders who need print and digital consistency from day one.
Tier 4 — Brand Launch Kit · £1,200–£2,400
Identity, a print/packaging piece, and social kit in one coherent rollout. The flagship bundle for product launches.
Best for: physical-product founders with a shelf or DTC launch date.
Ongoing — Design Partner · £199/month
Two design tasks per month. Pause anytime. For brands that always need something — seasonal campaigns, new SKUs, social refreshes.
How UK logo prices compare
| Source | Typical price | What you risk |
|---|---|---|
| AI / Canva | £0–£50 | Generic, shared assets, no vector, weak IP |
| Fiverr budget | £50–£150 | Templates, no strategy, reprint costs later |
| UK design studio | £600 fixed | Original work, full files, accountability |
| Mid-tier agency | £3,000–£15,000 | Strategy-heavy, slower, right for large rebrands |
What pushes price above £600?
- Logo Plus (£750) — Extra concept + mini style guide
- Stationery bundle — Business card, letterhead included in identity packages
- Rush timelines — Some studios charge premium for sub-48h delivery
- Trademark search — Legal clearance is separate from design; budget accordingly
How to avoid overpaying — or underpaying
- Match tier to use case — packaging and signage need vectors; social-only might not
- Ask for the deliverables list before paying
- Confirm copyright transfer in writing
- Prefer fixed price over open-ended hourly billing for logos
See every price on our graphic design price list, explore logo design, or get your fixed quote now →
