Use this guide to make a clearer decision before you brief, order, or review a design project.
Launching a physical product in the UK? This checklist covers the brand assets you need before you hit shelf, DTC, or Amazon — in priority order.
Phase 1 — Identity (week 1–2)
- ☐ Logo in vector format (AI/EPS/SVG)
- ☐ Primary and secondary colour palette (hex + CMYK + Pantone if print-critical)
- ☐ Typography direction — headline and body fonts
- ☐ Basic usage rules (minimum size, clear space)
Phase 2 — Packaging (week 2–4)
- ☐ Label or box artwork — print-ready with bleed
- ☐ Barcode placement agreed with printer
- ☐ Regulatory text signed off (food/cosmetics/supplements)
- ☐ Print proof approved before full run
Phase 3 — Digital presence (week 3–5)
- ☐ Landing page or simple Shopify store
- ☐ Product photography or consistent mockups
- ☐ Social profile assets (avatar, cover, highlight icons)
- ☐ 5–10 launch post templates
Phase 4 — Sales support (week 4–6)
- ☐ One-page sell sheet or flyer for stockists
- ☐ Email signature and invoice template
- ☐ Pitch deck if seeking retail or investment
The one-package shortcut
Our Brand Launch Kit bundles identity, a print piece, and social templates from £1,200 — one coherent system instead of three disconnected freelancers.
