Use this guide to make a clearer decision before you brief, order, or review a design project.
"How long will my logo take?" is the second question founders ask after "how much?" Here are realistic timelines — and what you can do to stay on the fast end.
Typical studio timeline (ideahits)
- Day 0 — Brief submitted — You complete the project brief (under 2 minutes on our flow).
- Days 1–3 — Concepts — Initial directions presented for review.
- Days 3–6 — Revisions — Refinement on your chosen concept.
- Days 6–8 — Final files — Approved artwork packaged for web and print.
Total: 4–8 working days for a standard £600 logo project when feedback is prompt.
What adds time
- Delayed feedback — 48+ hours between revision rounds can double calendar time
- Stakeholder committees — multiple approvers without a single decision-maker
- Scope creep — adding stationery, social templates, or packaging mid-project
- Incomplete brief — missing use cases (embroidery, app icon, vehicle livery)
What speeds it up
- 3–5 reference logos you admire (and 2 you dislike)
- Clear audience and competitor context
- One named approver
- Knowing your print and digital use cases upfront
Marketplace vs studio speed
Fiverr can return a JPEG in 48 hours. A studio takes longer because strategy, originality, and file quality take time. For a brand you will live with for years, the extra few days are the point.
