Use this guide to make a clearer decision before you brief, order, or review a design project.
Founders often ask why one logo costs £50 and another costs £600. Both say "custom logo design." The difference is what happens before, during, and after the pixels are drawn.
What £50 on Fiverr typically buys
- Template or icon-library assembly — not original strategy
- 1–2 revision rounds, then extra fees
- Low-resolution PNG or JPEG — often no vector source
- Unclear or no copyright transfer
- No print-safe files for packaging or signage
- No accountability if the mark fails trademark distinctiveness
What £600 fixed at a UK studio buys
- Structured brief — your audience, competitors, and use cases captured upfront
- 2+ original concepts from a dedicated designer
- Revisions included until you approve
- AI/EPS vector source, print PDF, PNG, SVG
- Full copyright transfer on approval
- 4–8 day typical delivery with a real team behind it
Where the hidden cost of cheap shows up
Six months after a £40 logo, founders often need:
- A vector rebuild for embroidery or foil stamp (£200–£500)
- A full rebrand because the mark clashes with packaging (£600+)
- Legal uncertainty around who owns the IP
The "cheap" logo frequently becomes the expensive one.
When Fiverr is fine — and when it is not
Fine for: internal tests, mood boards, temporary event graphics.
Not fine for: product packaging, trademark registration, investor decks, retail listings, or any brand you plan to scale.
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