Brand Style Guide

Your brand's colours, fonts, and rules — in one clear document.

A style guide gives everyone working on the brand — designers, developers, printers, social managers — a single source of truth so nothing drifts between touchpoints.

Start a brand guide See brand identity package

Includes:Colour paletteTypographyLogo rules

Coloursfully specified

Typehierarchy defined

Rulesfor every format

What a brand guide is really for

Most brands lose consistency not because the design is wrong — but because there are no rules about how to use it.

A wordmark applied in the wrong colour. A headline set in the wrong weight. A social post that feels slightly off from the website. These things happen when the brand exists as a set of files but not as a system. A style guide turns the design into rules that anyone can follow.

01 — CJH Construction

A brand that looks the same on a proposal, a hoarding, and a hard hat.

CJH had a strong logo but no rules. Every touchpoint was slightly different — different weights, different colours, different spacing. We documented the full system so every supplier, team member, and new piece of content lands consistently.

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02 — SoSquared

When the guide exists, every designer starts from the same place.

SoSquared's identity had been applied by multiple designers over time — and it showed. The brand guide locked in the typography, colour values, and spacing system so every new piece of content felt like it came from the same source.

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03 — Brigeton Diamonds

Luxury isn't a feeling — it's a set of decisions made consistently.

Premium brands can't afford inconsistency. For Brigeton Diamonds we documented exact colour specifications, logo clear space, and approved usage so the mark always reads at the level the brand demands — in print, on screen, and at every scale.

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04 — Jumpe

A digital-first brand that scales without losing its edge.

Jumpe operates across app, web, and physical packaging. The brand guide defined how the identity adapts across every format — from a 16px favicon to a full-bleed delivery box — so the brand stays sharp no matter where it appears.

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Brand systems we have documented

What a brand looks like when the rules are written down and followed.

Roady.co

COOLBYTZ

Blossom

Clubbs

Brand study

What comes with it

Everything the team needs to use the brand consistently from day one.

The guide is structured to be used — not filed away. Every section is written clearly enough that a developer, a printer, or a social manager can follow it without needing to ask a designer.

✓Complete colour specification — HEX, RGB, CMYK, and Pantone values
✓Typography hierarchy with usage rules for heading, body, and label styles
✓Logo usage guidelines — clear space, minimum sizes, and approved variants
✓Do and don't examples that protect the mark from common misuse
✓Application examples across print, digital, and signage contexts
✓PDF guide and editable source file for future updates

Ready when you are

Give everyone working on the brand the same rules to work from.

A brand guide is the document that turns a logo into a brand — and keeps it looking like one across every format, channel, and team member that touches it.

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